Did you know that the Bas-St-Laurent is the only region in Quebec to have three scenic routes managed by distinct entities? These include: the Route des Navigateurs, which runs along the St. Lawrence River; the Route des Frontières, located along Route 289, which travels through the limits of Bas-Saint-Laurent, New Brunswick, and Maine; and the Route des Monts Notre-Dame, which traverses the Appalachian range in the rural area of the region. To better structure the tourism offering and create a more powerful calling product, supported by the promotion of a looped circuit showcasing many attractions for visitors, much like the legendary Route 66 in the United States, the SADC of Témiscouata, the SADC of La Neigette, and the SADC of La Mitis have joined the regional partners committee. The leadership of the SADCs has greatly contributed to this mobilization of partners, the identification of possible management models, and the creation of tools to successfully carry out this restructuring of the tourism offer. Today, partners share a coordinated vision for developing the tourism offering and are taking concrete actions to strengthen and promote this unique circuit in Quebec.