Downtown areas and town cores are the heart and soul of our regions. They play a big role in making communities appealing, and contribute to the quality of life and hometown pride of residents. Many SADCs and CAEs are working with merchants on revitalization work to ensure a good commercial mix, attractions that generate traffic, promotion of products and services, and vibrant and welcoming street activity. Our downtown areas have been hit hard by the pandemic, and we’re working hard to keep them welcoming and attractive.